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Comprehensive support for the Chinese market

You know that 30% of your wishlist is generated by Chinese gamers, but you have no idea how to benefit from it? Are you aware that in order to effectively sell your game, you need to „catch the market”? We have proven solutions that will help you effectively reach the Chinese community and maximize the potential of the Chinese market – whether you are a small indie or an AAA game developer.

1

Support at every stage of production

2

PR: contact with influencers, media, gamers

3

New distribution and promotion channels

4

Ongoing support from a dedicated, trilingual specialist


What does the service consist of?


  • General PR, including sending press releases to the Chinese market

  • Support of the official Heybox account

  • Contacting influencers and curators on Steam

  • Comments moderation on Steam, BiliBili and other Chinese social media platforms

  • Translation of up to five announcements per month on Steam into simplified Chinese

  • Consulting on various issues related to communication on the Chinese market, cultural norms in Chinese culture as well as technical and legal issues

  • Other support – such as learning the basics of the Chinese language or creating promotional materials in Chinese

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Influencer Marketing

1

Bilibili 哔哩哔哩

2

Steam (curators)

3

Douyin 抖音

4

YouTube


What does the service consist of?


  • Proven influencers with high reach

  • An effective way to grow your wishlist / promote your product

  • Guarantee of creating and publishing the material according to the agreed brief

  • Individual pricing according to the deadline, scope and requirements as to the content and length of the video

  • Content distribution on online groups and forums



Why it’s worth it

  • The fastest way to build the top of your marketing funnel

  • The results already visible at the time of the video’s release

  • Tracking traffic based on the reflink in the video description

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Heybox

1

Contet

2

Community management

3

Featuring

4

Monthly report


What does the service consist of?


  • Free registration of an official account on Heybox

  • Development of content matrix for the studio channel

  • Content creation (copy / graphics / video) by a team of native-speakers aware of the cultural context

  • Engaged comments moderation in Chinese and interaction with the audience

  • Content promotion on the homepage and other subpages

  • Monthly Report










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Feedback audit

1

Screening of social media based on keywords

2

Feedback report creation

3

Action plan for further steps

4

Report presentation


What does the service consist of?


  • Translation of up to 200 comments on Steam

  • Translation of 1-8 announcements on Steam

  • Creation of Q&A file with dedicated answers

  • Analysis of community feedback on gaming portals, social media and online forums

  • Report creation with feedback (translated into Polish)

  • Monthly report



Based on community feedback you will be able to:

  • Make game adjustments more efficiently

  • Address negative feedback quickly

  • Increase % of positive comments and better positioning

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Steam Curators Review

1

Contact with curators

2

Review creation

3

Review Verification

4

Publication on Steam


What does the service consist of?


  • Creation and translation of up to 10 Steam curated reviews (1-140k followers)

  • 5-20 days to create and translate the review under embargo



Why it’s worth it.

  • Increasing credibility for the game

  • Final push for purchase

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Why it’s worth it.

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参与

Participatory model

All professionals are paid in a participatory model – compensation is based on the success of our collaboration.

沟通

Direct communication

You are in constant contact with a specialist who designs and implements your campaigns – we shorten the time from idea to implementation.

报告

Clear reporting

You receive clear reports after each month and year of cooperation, with descriptions of results and recommendations for action in the area of digital marketing.

透明

Access to accounts

You have constant access to advertising accounts and full transparency and predictability of cooperation costs.

Stable稳定合作 and predictable cooperation

Stable and predictable cooperation稳定合作

Stable and predictable cooperation稳定合作

Stable and predictable稳定合作 cooperation

Stable and predictable稳定合作 cooperation

We care not only about the best results, but above all about your peace of mind – that is why we base our cooperation on constant contact, structured within the Huqiao Rhythm.

Huqiao rhythm

1

You signal to us your needs and barriers

2

We analyze them during the meeting

3

We’re back with a tailored strategy for action

4

We get down to work!

联系方式Describe your challenge to us,
we’ll find a way.

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